the vmt process

To keep your guests playing longer and spending more, let VMT show you how to keep them energized and informed.

VMT works with your slot operations and marketing personnel to create video messaging from basic graphic design to complement your environment to high-end custom animations to promote, enhance and brand your unique progressive and jackpot themes. 

Your guests will come to realize and appreciate the difference between your slots and those of your competition. This increase in brand recognition provides yet another reason for them to play longer, spend more and come back.

Craps, black jack, pai gow, baccarat and most table game players are a unique group. Let VMT show you how to cross-promote your offerings

With so many table games available to play and for many of your guests who may not quite understand how to play, VMT is here to assist. In addition to meetings with a property’s executive decision makers, we welcome the opportunity to speak and meet with those associates who interact with and understand your guests on a more personal basis. 

Starting with a pit boss, slot supervisor and casino host to casino shift mangers VMT will ask questions, learn about issues of concern to each of them and suggest the types of message content that will complement their day-to-day operations and questions your guests may have but are too embarrassed to ask.

 You've spent millions to build it. Let VMT bring your offerings to life and keep your guests pampered … while they are not playing, shopping or dining.

VMT recognizes that not everyone on property is there to gamble and even the most passionate gamer takes a break at some time. The key is just like slots and table games … play the odds and keep them on property longer. VMT can help you improve your odds! We work with you to customize the digital media messaging, style, theme and even custom audio to create a unique creation that suits and promotes your property.

We will promote your property amenities … from spa to gift shops, from pools to buffet, from coffee shop to parking valet, from in-room service to entertainment and fine dining. And, we will do it with a flair and conviction to your identity … something your guests will not see down-the-street, across town or at another property anywhere!

Cross property promotions are another way of enhancing your  image and complete property-wide offerings. Do it with style and add to your brand strategy. 

VMT understands the value and importance of having retail stores on property … and keeping lease space full and productive. As potential and existing retailers study the feasibility of staying or moving into your property, you can be assured that VMT is there to make them feel welcome. 

Once there, we can further serve as your quasi in-house agency and provide product and / or service media promotions that are both commensurate with their message objectives and in keeping with your property’s look and feel. Placement (where to run retail media content) often begins outside, on street-facing video displays.

An ideal space for cross-property promotions where digital media can be created to match the environment.

Promoting restaurants, bars and lounges can be a challenge. Many of todays eating establishments provide digital menu boards … outside their door. Sports bars and lounges often have such a diverse array of TVs and large-screen displays that messages often become video wall paper … which guests watch only during a sporting event.

VMT’s approach to promoting on-property restaurants, bars and restaurants often begins outside … on street-facing, large format video displays … the same as previously recommended for retail. 

And in keeping with our goal of keeping your guests on property longer, in-door promotions should also be part of your overall digital media messaging program. 

Restaurant, bar and lounge promotions should be viewable in virtually all common areas, especially where “wait time” is prevalent … such as lobby check-in, pool, exercise work-out gyms, entrances and exits at show areas and of course in the casino.

Let your guests know what, when and where … from gaming tournaments to live performances and dining specials … to keep them on your property longer.

From lounge acts and comedy clubs to extravagant live performances and sporting events VMT also understands the value in keeping your guests informed and up to date. Whether it’s an elegant digital board design that is created in accordance to your style guide, colors and themes and is “updated as needed by your staff” or you need a high-end artistic flair to reflect the event, VMT can assist. 

As with every media segment we create, we listen to your needs, look at your property and synthesize the two to create something fitting and special to your property only.